Tuesday 28 September 2010

How online guest books changed hotels...

"Millions of travellers describe through online reviews the sort of welcome they receive at a hotel", writes Andrew McFarlane of BBC News Magazine.

He continues, "Travel website TripAdvisor is facing legal action from up to 700 hotel and guesthouse owners who complain they are victims of unfair reviews. So how much do these peer review sites matter?

Once, the power to make or break a hotel's reputation was the preserve of guide book editors and newspaper travel writers.

But since TripAdvisor launched in 2000, 35 million people have put fingertips to keyboard to offer their view of accommodation the world over.

For many travellers, such sites have become essential reading before booking a break.

TripAdvisor attracts 40 million monthly visitors across 21 countries, including 4.5 million to the UK site launched in 2006. Now operated by travel company Expedia, it has sister sites covering air fares, cruises, family breaks and independent holidays."

Read the full article on the BBC website

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